The first order of a new chew is a guess, however carefully you made it. The first reorder does not have to be. After about a month on the shelf, your till, your staff, and your stockroom have already told you most of what you need — if you read them in the right order.
This is the review we suggest to stores that carry PetYupp, and it works for any chew brand: one number, one trigger, one notebook, one storage habit.
Products in this guideRecommended
1. Start with sell-through — by size and flavor, not just by product
Sell-through rate is a simple calculation: units sold divided by units received, multiplied by 100. If you brought in 200 units of a chew and sold 120 in the period you are measuring, that is a 60% sell-through rate.
The product-level number is only the headline. The useful version is one level down. A chew can look steady overall while one size has sold out and another has barely moved, or while one flavor accounts for most of the sales. Run the same calculation for each size and each flavor separately. That breakdown is what your reorder should follow: more depth where your customers actually bought, less where they did not.
Read a very high number with care, too. If a size sold through completely in the first week, the rate may be telling you that you understocked it, not just that it is popular — you cannot see the sales you missed while the slot was empty.
2. Set a reorder point before the shelf is empty
Most late reorders happen because the trigger was a glance — "that looks low" — instead of a number. A reorder point fixes that: average daily sales multiplied by the supplier's lead time in days, plus a safety stock buffer for a busier week or a slower delivery.
Work it once for your fastest size, write it down, and reorder when stock reaches it — not when the last pack sells. The point is timing: replacement stock should arrive before you run out, so a proven seller does not sit as an empty slot.
3. Keep a staff question log for one month
The numbers will not tell you why a customer picked a pack up and put it back. Your staff heard why. For the first month, keep a short log at the counter — a notebook or a notes file — of the questions people actually asked: Was the size right for their dog? Did they understand the ingredients? Was the price clear?
Patterns in that log are reorder information, too. If the same size question came up all month, the answer may be a clearer counter conversation, not a different product. If one flavor was asked for by name and you did not stock it, that is a low-risk addition to the next order.
The safety basics belong in that conversation every time. The American Kennel Club (AKC) advises matching a chew to the dog's size, age, and chewing style, picking a chew large enough that the dog cannot get the whole thing in their mouth at once, and supervising a dog with a new type of chew. Staff who say those three things the same way, every time, make the first purchase — and the repeat purchase — easier to trust.
4. Keep the packs — and the information on them — intact
A reorder review is also the moment to check how stock was stored. The U.S. Food and Drug Administration (FDA) advises storing pet food and treats in the original container or bag, because that keeps the UPC code, lot number, product name and manufacturer, and "best by" date easily available in case of a product defect or recall. The FDA notes the lot number helps identify when and where a product was made, so a specific batch can be addressed quickly.
For a store, that is practical: stock kept in its original packaging makes lot and date questions answerable in minutes, and makes the reorder count honest — damaged or opened packs stay visible instead of being mixed back in.
What this looks like with our range
Our yak chews are the product stores usually test this way, because the offer is easy to track: made from four ingredients — yak milk, cow milk, lime juice, and salt — and nothing else, in 8 flavors, with a flavored 3-pack at USD 24.99 and a single at USD 18.99. One month of size-and-flavor sell-through on a range that simple tells a buyer exactly where the depth belongs in order two.
See the range the first order is built from: Shop PetYupp Yak Chews — sizes and flavors are listed on each product page, so a store — or an owner buying for one dog — can start with the size that fits. If you choose the wrong size, our straightforward return policy is there to put it right.
The first reorder is where a trial becomes a shelf. Read the month by size and flavor, set the trigger before you need it, write down what customers asked, and keep the packs intact — order two will be your easiest order all season.
