Keeping your pup healthy from the inside out
Why I Started This
A note from the founder
We are transparent in
everything we do
Our Promise
Quality Comes First
We uphold uncompromising standards, carefully testing every batch to ensure your dog receives consistent, high-quality nutrition for a long, healthy life.
Purposeful Process
Our approach combines innovation with intention — every step in our process is designed to support your dog’s health today and into the future.
Traceable Ingredients
From farm to bowl, every ingredient is sourced transparently — so you always know what your dog is eating, and why it matters.
Chief Tasting Officers
Busy crew
Chewie
Chief Chew Durability Officer
If it survives Chewie’s jaws, it’s practically indestructible. This guy once chewed through a flip-flop, a chair leg, and mysteriously… a TV remote. He treats every new chew like a personal challenge.
Daisy
Head of Treat Taste Approval
She won’t touch it unless it smells like royal delight. Loves mint, hates mess. If she gives a single sniff of approval, the treat is certified five-star fine dining.
Bella
Director of Toy Excitability Testing
Runs laps around the house at lightning speed to check toy bounce, squeak, and chase potential. If your toy survives a Barkley Zoom-Attack™, it's launch ready.
Rocky
Chief Chew Durability Officer
He doesn’t test products—he baptizes them. If it’s not covered in drool in under 30 seconds, it didn’t pass his standards. Also doubles as an accidental slip hazard.
We know how much your dog means to you
because we’re dog people too.
